TicketSmarter’s Innovation and Database Focus is Key To Future Events Being Produced at Northwest Houston Track
HOUSTON, TX – The 43-day Thoroughbred meet will get underway on Friday, January 5, 2024, with live racing set for Friday’s at 6:30 p.m. and Saturday and Sundays at 1 p.m. (Central). This will be Sam Houston’s 30th racing season and with it comes a new ticketing partner – TicketSmarter which will begin offering online purchases for all its Houston live dates and events in 2024.
The Houston Racing Festival highlights the Thoroughbred stakes schedule and will be contested on Saturday, January 27 with a 1:00 p.m. first post. Inaugurated in 2013, the marquee racing event will be anchored by the $300,000 Houston Ladies Classic (G3) and the $200,000 John B. Connally Turf (G3). The $100,000 Bob Bork Texas Turf Mile, $100,000 Bara Lass and $100,000 Groovy Stakes will also be contested.
Sam Houston Race Park opened as the first Class 1 racetrack in Texas on April 24, 1994. Promotions for racing fans and the celebration of racing and breeding in the Lone Star State will be prominent throughout the upcoming meet.
“TicketSmarter is proud to support Penn Entertainment’s Sam Houston Race Park and the Houston marketplace,” TicketSmarter CEO Jeff Goodman said. “We look forward to developing a strong relationship with the track and providing an elevated ticketing experience for their fans.”
As the official ticket partner, TicketSmarter will gain exclusive marketing and sponsorship rights for Sam Houston Race Park and give fans a safe, trusted platform where they can buy tickets for races, special events and concerts being planned in 2024.
“We reviewed our ticketing needs and ability to provide a service to our horse racing fans, Horsemen | Horsewomen and non-racing special events, and TicketSmarter made a compelling presentation,” Vice President and General Manager of Texas Racing Operations – Bryan Pettigrew said. “We look forward to learning more about our customers, their ticket purchasing needs and the TicketSmarter ticket-buying experience.”